Advertising device



May 19, 1936 E. w. sTEPHENsoN I 2,04L497 ADVERTISING DEVICE Filed JulyI7, 1935 Patented May 19, 1936 UNITED STATES PATENT OFFICE ADVERTISINGDEVICE Application July 17, 1935, Serial No. 31,798

3v Claims.

This invention relates to a novel and improved advertising device andconsists of the matters hereinafter described and more particularlypointed out in the appended claims.

The object of the invention is to provide an automatically operatedapparatus including movable parts associated with a pictured assembly ofa device to be cleaned, as an automobile, and of a user of the cleaningmaterial to be advertised, in the action of alternately applying andremoving said cleaning material with the effect of restoring theoriginal color and finish of the automobile.

In the drawing:-

Figure 1 is a front face view of the signboard With the movable elementsin position to illustrate the results attained by the use of theadvertised product;

Figure 2 is a rear View of the sign board with the movable elements inposition, as shown in Figure l, but showing in detail the operatingmechanism for moving the parts;

Figure 3 is a front face View of the signboard with the movable elementsin position as after application of the advertised product to the objectbeing treated, but before polishing by the user; and

Figure 4 is a vertical sectional view through the apparatus in a planeindicated by the line 4 4 of Figure 2.

Referring now to the drawing and to the embodiment of the inventionshown thereinz- III indicates a signboard of familiar construction onWhich are depicted, a part of the body of an automobile II, the gure ofa user of the advertised product, including the head and trunk portionsI3, I4, respectively, and a container I9 representing the package inwhich said advertised product is marketed, as illustrated in this case,a cleaner and polisher for automobiles.

The automobile II is provided with a horizontal opening I2, which actsas a Window to p-resent to view a painted slide I8 later to bedescribed. Associated with the immovable body portion I4 of the user arethe upper and lower arm parts I5 and I6. I'I indicates a hand. The upperarm part is pivoted at the shoulder to the board, asindicated at I5a.The lower arm part is pivoted at the elbow to the board, as indicated atIlia.

I8 indicates an elongated plate, as shown in Figure 2. On the left halfof said plate is pictured a smeary unpolished surface I8a, as shown inFigure 3, and on the right half is pictured a shiny, polished surfaceI8b, as shown in Figure 1. The first is designed to illustrate theappearance ally secured to the hand I 'I on the front side and on theback side to the movable slide I8 by the pin 28a. The sponge 20 is ofvertical diametric dimension to correspond with the height of the Windowopening I2, to enable it to ride therein upon mechanical manipulation ofthe device. The window opening I2 is formed at its left end tocorrespond in outline to the irregular outline of the left half of thesponge plate 20 and at its right end to correspond in outline to theirregular outline of the right half of said plate, to permit the spongeplate to close therein when the plate I8 has reached its limit ofmovement, either to the left or to the right.

As shown in Figure 2, the slide I8 is supported between tracks 2|, 2l,running parallel with each other and mounted on the back of thesignboard back of the window opening I2. The plate I8 is provided withfour rollers 22 mounted on pins 22a and riding on the tracks 2|, 2I.

23 indicates an endless sprocket chain with sprocket wheels 26, 21driven by a motor 24 with the required reduction gearing 28, mountedupon the back of the signboard in any familiar manner. A pitman 25 ispivotally connected at one end to the pin 20a, which passes through thehand I'I, the sponge plate 20 and the elongated plate I8, and at theother end to a link of the sprocket chain 23, as shown in Figures 2 and4.

When the sprocket chain 23 is driven by the motor 24, reciprocatingmovement is imparted to the plate I8 to shift the same from the positionshown in Figure l to the position shown in Figure 2, repeating saidmovement again and again so as to illustrate the operation of cleaningoff the polishing material that has been smeared on the body of the car.

I claim as my invention:

1. In an advertising apparatus, a signboard, an assembly of a device tobe cleaned and of an animate gure pictured in association on said board,a mechanically articulated arm pivotally connected to said board inassociation with said i'igure, an elongated window opening in said boardWhere said device is pictured, a reciprocating plate mounted on saidboard back of said window, said articulated arm including a handpivotally connected to said plate, a cleaning member pivoted to saidhand and movable in association with said window opening from end to endthereof, said plate being longer than said window opening and beingpictured at one side of said cleaning member as with the cleaningmaterial applied and at the other side with the original polish andcolor of the device to be cleaned, and means for automaticallyreciprocating said plate.

2. In an advertising apparatus, a. signboard, an assembly of a device tobe cleaned and of an animate figure pictured in association on saidboard, a mechanically articulated arm pivotally connected to said boardin association with said gure, an elongated window opening in said boardwhere said device is pictured, a reciprocating plate mounted on saidboard back of said window, said articulated arm including a handpivotally connected to said plate, a cleaning member pivoted to saidhand and movable in association with said window opening from end to endthereof, said plate being longer than said window opening and beingpictured at one side of said cleaning member as with the cleaningmaterial applied and at the other side with the original polish andcolor of the device to be cleaned, a motor-operated endless chainmounted back of said board, and a pitman connecting said chain and saidplate for reciprocating said plate.

3. In an advertising apparatus, a signboard, an assembly of a device tobe cleaned and of an animate figure pictured in association on saidboard, a mechanically articulated arm pivotally connected to said boardin association with said figure, an elongated Window opening in saidboard where said device is pictured, a reciprocating plate back of saidWindow, vertically spaced rails mounted on said board, rollers on saidplate riding on said rails, said articulated arm including a handpivotally connected to said plate, a cleaning member pivoted to saidhand and movable in association with said Window opening from end to endthereof, said plate being longer than said Window opening and beingpictured at one side of said cleaning member as with the cleaningmaterial applied and at the other side With the original polish andcolor of the device to be cleaned, and means for automaticallyreciprocating said plate.

ELVIN W. STEPHENSON.

